The Digital Forensics & Analytics Association has just released a report that gives us a look at which brands are being rewarded for digital forensic work.
The report was commissioned by Kroger, which has an estimated $1.4 billion digital footprint.
This includes more than 4,000 staff, which means it’s a good measure of the digital footprint of the foodservice industry.
The survey asks the following questions about each brand:Which brands are the most likely to get more bang for the buck?
The list is dominated by a few companies that have made some serious headway.
The list includes brands such as The Farm, KFC, and Whole Foods Market.
However, if you look at the top five companies, you can see that there are some outliers.
A few brands are struggling in the top 5, such as Subway, Kool-Aid, and McDonald’s.
The survey was conducted via an online survey, and asked respondents whether they had seen a spike in digital forensically-related activity.
This is particularly interesting because it indicates that these spikes may be occurring at a time when retailers are also increasing their digital footprint, which could lead to increased digital forennsics work being done.
While the survey is very comprehensive, it’s important to note that many of the answers are generic and don’t take into account how each company uses its digital footprint in its own marketing efforts.
For instance, a survey respondent might answer, “The more I see digital, the better I feel.”
But that answer isn’t indicative of how Kroger or any of the other companies use their digital footprints in marketing.
A few brands have made a great leap in the digital foresight stakes.
For example, The Farm has increased its digital foresearch by 20 percent, and has been using the same analytics tool to analyze and track every purchase made by their customers.
Whole Foods has done the same thing, and is working on new analytics tools.
But it’s not all good news.
KFC has also seen a jump in digital footprint activity, with a total of more than 1,500 employees using digital foresearch tools.
The brand has also been using its digital marketing to boost its digital presence in the U.S., including offering digital forecasts of how its stores are performing.
A lot of the survey respondents don’t know what to make of the results.
The most common questions asked in the survey are:Do you think that Kroger is getting more bang out of digital foreneses?
Do you like the fact that Krogge is using analytics to help its brands?
What do you think is the most important takeaway from the survey?