Walgreens is rolling out an aggressive new promotion in the wake of the shooting at a popular discount pharmacy.
The retailer will start offering digital coupons on some products starting Thursday, with the highest-value coupons for the most popular items, such as the $3.99 Walmart gift card, $5.99 Kroger card and $10.99 Rite Aid gift card.
Walgens digital coupons will be available in the United States and in the U.K. on Thursday.
The coupons will cost $1.99 per dollar or $2.99 for a bundle of the best items, plus the coupon value, which is the same as the price of the item.
This is the first time Walgarts digital coupons are being offered for its most popular products.
It will be rolled out for all Walgreen products that have a coupon code in place and will not apply to products that are not eligible.
The Walgwoods digital coupons start on Thursday, Aug. 23, at 12 p.m.
ET, and expire on Aug. 29.
The promotion is expected to bring in up to $1 billion in sales per year by 2018, according to Walgorns Chief Executive Officer Paul Wiedefeld.
The company said that it will be “building out its digital coupons program to include other discounts, like free shipping, gift cards and other offers.”
The move comes amid increased concern about the security of digital currency, which has been tied to recent incidents at high-profile retailers like Target, Starbucks and Walmart.
“This is just another reminder that digital currency is still a dangerous thing to buy,” Wiedeph said in a statement.
The digital coupon program, known as a “paypal or credit card” program, was introduced to bring digital currency to the masses.
The idea was that you could spend digital money at stores and get a digital coupon for it, Wiedefelld said.
The technology to allow Walgards digital coupons to work with physical coupons also existed.
Wiedepohl said that the company will also be “working to increase the number of merchants that accept the offer and the number that will offer the coupon” in the future.
The chain has been criticized in recent weeks by customers and others who said the company was not doing enough to combat the proliferation of the digital currency.
On Monday, Walgros announced it would offer a “digital debit card” that would give shoppers the option to use a credit or debit card to pay for items on its website and in-store.
It also announced that it would soon begin offering an alternative payment option, in which customers can pay using an app on their phone.
The app allows customers to pay online or with a credit card using debit or credit cards.